= Session Speaker = Expand full description
Based on their own experiences, the nation’s top site selectors will divulge the best practices and biggest blunders communities make when courting new economic development projects. Get ideas on what to replicate in your community as you tell its unique story and learn from others’ mistakes before they happen to you.
What is the toughest problem facing your downtown commercial district? Vacant and decaying buildings? Need more retail business? Not enough people shopping downtown? Most Tennessee Main Streets have dealt with these issues and many more. This year, Todd Barman is working with each of Tennessee’s 28 designated Main Street communities on the economic restructuring of downtown historic commercial districts through a collaborative effort of TNECD, the U.S. Department of Agriculture and the Appalachian Regional Commission. Each of these towns is examining their toughest economic challenges with similarities emerging, along with a variety of possible solutions. Bring your downtown’s economic development issue, see if other towns are facing the same problem, and learn steps they are taking to turn some of those challenges around.
Often when economic developers think about “marketing" we think about one way communication to promote your community. However that’s only a small fraction of today’s economic development marketing story. Let’s be honest, traditional economic development marketing is undergoing radical change, redirection and refocus. This new shift in marketing is coupled with the increasing responsibilities of the modern day economic developer and has created a tremendous opportunity by the rapid changes in your prospects’ needs and behaviors. One of the industry’s leading economic development marketers will talk about re-thinking economic development marketing and the latest strategies that high performing EDO’s are using to create competitive advantages for their communities.
The session will:
The federal regulatory climate is thicker than ever. How are development and infrastructure fairing in Tennessee amid new challenges from Washington D.C.? Hear from cabinet members and legal experts about the federal regulatory environment and what your community can do to be ahead of the curve and proactive.
Learn what site location consultants consider to be quality market ready sites and buildings, why these properties are important to the site selection process, and what steps your community can take to compete for and win projects. Additionally, learn how a new evaluation service of the Select Tennessee program can assist your organization in developing current and future strategies.
Today’s social media applications enable you to promote your community’s assets beyond the traditional communications capabilities of economic development organizations alone. Social media enables communities to cast a very wide net. Without the limitations of 20th-century marketing tools, EDOs now have the ability to reach important audiences directly and immediately with fresh information, like the very latest announcements and press releases about new companies or facilities in the community, new pictures and video tours of available properties. Perhaps the most valuable feature of social media is that it creates two-way communication to build relationships. With a deeper understanding of the latest tools and platforms available, your organization will be able to:
Tennessee is on the forefront of education reform with exciting new programs from the Governor’s Office including Tennessee Promise, Reconnect, and LEAP. Under the Drive to 55 platform, these initiatives are helping Tennessee train the employees of today and tomorrow to ensure we maintain our qualified, diverse, and vibrant workforce. Join us to hear successful stories of industry and education working together to create collaborative workforce development partnerships.
Many Tennessee communities have already identified what sets them apart and become master storytellers in their respective towns. Hear from panelists that have taken a proactive branding approach and what has worked for them.
Great teamwork can often mean the difference between success and failure. Hear from a panel of ThreeStar administrators who embodied effective teamwork in their counties when they implemented promising ThreeStar projects. These successful initiatives were all a product of good communication, goal setting and sharing responsibilities, and they were all accomplished within a limited timeframe. See how they did it, and take some pointers back to your community. Projects discussed will cover the program pillar areas of Education & Workforce Development, Health & Welfare, and Public Safety.
Every community has a brand but do you know what it is? Learn how to define your brand and identify your audience
and why it’s important that you do. You’ll also receive lots of tips, tools and best practices for telling your unique
No schedule yet.
No schedule yet.
No schedule yet.
Colin V. Reed is one of the world's foremost experts on developing and building brands for the hospitality and entertainment industry. As chairman and CEO of Ryman Hospitality Properties, Reed is responsible for one of Tennessee's marquee brands. Reed will explain how to build a brand around an organization's people. He will also show how Tennessee communities can translate this approach into the economic development process.
This informative session will give you an understanding of who is involved in retail site selection, how they get paid and where communities can play a role. You’ll hear from many different perspectives in the retail industry including a developer, broker, incentives consultant and city representative. Topics to be covered include:
The stakes have never been higher in economic development. As the market for new projects becomes more competitive, the demands on economic developers to present their communities with the business acumen and media savvy of the private sector are becoming routine. Look behind the curtain at TNECD's pitches to some of the most high profile companies that have landed in Tennessee. Learn about the use of video, new web tools and other techniques to up your game.
TNECD has helped demystify the exporting process for many Tennessee companies throughout the state with its free TNTrade program. This is your opportunity to hear directly from some of these businesses as they explain their journey to finding new markets and diversifying their customer base. With 96% of the world’s consumers living outside the U.S. and 70% of purchasing power located outside the U.S., if you or businesses in your community are not exporting, chances are your competitors will.
For generations, the finest storytellers have made Tennessee their home. With a heritage that stretches from the Mississippi River to the rolling hills of the Smoky Mountains, The Tennessee Story is a legacy of commitment to the state’s exceptional craftsmanship, dedicated workforce and the unmatched experience of living and working in Tennessee.
As part of our annual conference, we’re encouraging all attendees to share their one-of-a-kind experience with photos.
Visit our Facebook page to tell us your story or use #TNStory to share your photos.
Cruise 10 recreational kayak
A year’s supply (16 lbs)
of Benton’s bacon
One 65-quart superior
Pair of ticket vouchers
Two suite passes to the
2015 Food City 500
A basket filled with home
and body care products
A pair of one-day admission
tickets to Dollywood
No. 18 Portfolios embossed
with the great seal of Tennessee
Jack Daniel's Whiskey signed
by the Master Distiller
One gift basket of Pick
$250 gift certificate to
use at any state park